Loreal Infallible 24 Hour Eyeshadow

When Loreal came out with a their 24 hour line of eyeshadows, there was tons of hype in the blogosphere about them. When I checked them out in person though, nothing really stood out to me, they all seemed like colors I already had in my collection. However, awhile back, I was perusing the aisles of the drugstore feeling sorry for myself after a particularly harsh day. This usually leads to the inevitable decision of  rewarding myself with a little pick-me-up. So I picked up one of the 24 hour shadows for $7.95- #892 Amber Rush.
I was hesitant about these because the packaging is typical of a pigment and I just tend to not reach for pigments as much.

This is the front of the product- a screw-top jar:

The back of the jar is flat and allows you to clearly see the shadow

When I unscrewed the jar, I was surprised to find that the shadow is not a loose pigment as I thought it was. Here's a close-up so you can see what the texture and color are like. You can see that I've swatched from the left side of the jar and the right is untouched. The pigment is extremely smooth and creamy. Love this.

It does come with a pigment press which it tells you not to discard (you should replace the press back onto the shadow after each use)

I was really impressed with the first swatch. The 24 hour seems to be a pressed pigment that has AMAZING color payoff. I barely touched my finger into the product and had rich, metallic color:

And here's a swatch on my hand:

I barely applied any pressure and used only the product on my finger to swatch this. Amer Rush is a medium, warm bronzy color that looks like rose gold. It looks like I've foiled (applied pigment wet) for the swatch, but I haven't. Its just great color payoff!

This is a great product, and others have compared it to the Giorgio Armani Eyes To Kill. I haven't used any of those eyeshadows, so I wouldn't be able to directly compare but what I can without any hesitation say is that for a drugstore product, the 24 hour eyeshadows are truly outstanding. In all honesty, this shadow blows many other department store products out of the water. This is definitely something you should check out! I'm currently on a no-buy ban but I can't wait to check more of these out!