I was hesitant about these because the packaging is typical of a pigment and I just tend to not reach for pigments as much.
This is the front of the product- a screw-top jar:
When I unscrewed the jar, I was surprised to find that the shadow is not a loose pigment as I thought it was. Here's a close-up so you can see what the texture and color are like. You can see that I've swatched from the left side of the jar and the right is untouched. The pigment is extremely smooth and creamy. Love this.
It does come with a pigment press which it tells you not to discard (you should replace the press back onto the shadow after each use)
And here's a swatch on my hand:
This is a great product, and others have compared it to the Giorgio Armani Eyes To Kill. I haven't used any of those eyeshadows, so I wouldn't be able to directly compare but what I can without any hesitation say is that for a drugstore product, the 24 hour eyeshadows are truly outstanding. In all honesty, this shadow blows many other department store products out of the water. This is definitely something you should check out! I'm currently on a no-buy ban but I can't wait to check more of these out!